Released December 2008, this

Gregory Isaacs album suggests some brilliant new reincarnation of the man they call the ‘Cool Ruler’. And any reggae fan who purchases this CD will not be disappointed as a new, more focused Gregory tackles a variety of issues such as heartbreak, betrayal, friendship, loneliness and the peculiar cruelties of Jamaica’s criminal justice system in a 17 track masterpiece.

Isaacs is at his vintage best as he croons Fools Fall in Love, arguably the CD’s best track, and he bleeds all over tracks like Send Me Back My Heart as he pines for the caress of a lover. Isaacs is all too intimate with the cruel nature of addiction and love is the greatest narcotic of them all. When Isaacs croons: “send me, send me back my heart, girl”, your heart almost breaks too in sympathy for his pain. Other standout tracks include ‘Over and Over Again’ and the uptempo ‘No Trust.’

Musicians who played on the album include Paul‘Wrong Move’ Crosdale, Kirk Bennett, Donald Danny Basey; Dennis, Carol Bowie McLaughlin, Winston Bopee’ Bowen and Danny Marshall. Horns were provided by Dean Fraser, Roland Nambo’ Robinson, Everald Wray, Everton Gayle and Barry Bailey. Tad Dawkins Jr. and Tadiem A. Dawkins are the executive producers of the album. The album also features two bonus tracks, Memories and Same Old Me, the latter of which is a direct contradiction to the Brand New Me premise that the album suggests. But it's all good, the more things change, the more they remain the same, but reggae fans wouldn't have it any other way. Gregory Isaacs material retains the same emotional resonance of his earlier work, he has aged wonderfully like fine wine. This album is a must-have for the collection of all reggae lovers.

Since the release of 'Brand New Me' Gregory has released 'Don't Distress', 'So Much Love', 'Live 1984', 'The Early Singles Collection', 'Slum In Dub', and 'Over The Years Vol. 1,2 &3'. All which can be found on I-Tunes!