Hot new dance hall star, Da'Ville, has the 15th annual Red Stripe Reggae Sumfest on his mind.

The singer, who last week teamed up with Sean Paul to shoot a video for 'Always on My Mind,' the official remix of his number one hit "On My Mind," is set to thrill fans at 'The Greatest Reggae Show On Earth' on Friday July 20th at the 'Evolution' show.

Da'Ville's critically acclaimed single is causing quite a frenzy and the multi-platinum star, Sean Paul, has created an international buzz for Da'Ville and his newly released album off the VP Records label.

In 2007, he won the International Reggae and World Music Award for Most Improved Artist. Also in 2006, from Stone Love and Cooyah, he received the Singer of the Year Award.

His album 'On My Mind,' released by VP Records on May 15th, 2007 features four #1 hits, such as, "Cant Get Over You," "This Time I Promise," "On My Mind" & "Always On My Mind" with Sean Paul and combines sounds of Lover's Rock, Dancehall and R&B.

Red Stripe Reggae Sumfest kicks off on Sunday July 15th, with a Beach Party featuring the Fab 5 band as well as popular sound systems and deejays. It continues on Thursday July 19th with Explosion featuring a stellar line-up of the hottest reggae stars under the sun. They include Beenie Man, Bounty Killer, Cham, Elephant Man, Movado, Lady Saw, Vybz Kartel, Vegas, Anthony B, Chuck Fenda, Wayne Marshall, Macka Diamond, Ninja Man, Voice Mail, Busy Signal, Aidonia, Gyptian, Lutan Fyah, Kip Rich and Munga Honourable.

On Friday night, July 20th, fans can get ready for Evolution, with LL Cool J, Shaggy, Beres Hammond, Buju 'The Driver' Banton, Morgan Heritage, Richie Spice, Da'Ville, Etana and Christopher Martin.

The curtains come down on the reggae party of the year on Saturday July 21st with Mary J. Blige, Tanya Stephens, Tarrus Riley, Cherine Anderson, Tessanne Chin and Bajan sensation, Alison Hinds.

For travel packages and more information, log on to www.reggaesumfest.com. Sponsors include Red Stripe, Air Jamaica, the Jamaica Tourist Board, Digicel, Wata and Ciclon.

MEDIA CONTACT:
Felicia Persaud
CaribPR
felicia@caribpr.com
718-476-3616

You see how mi buss yah now..til Reggae Sumfest send mi dem line-up....

EVOLUTION - Friday July 20th
Shaggy
Buju Banton
Morgan Heritage
Richie Spice

Alaine, Da'ville, Etana, Christopher Martin, Tribute to Fab 5 with Chaka Demus & Pliers, Frankie Paul, Admiral Bailey, Gem Myers, Ernie Smith & Pluto Shervington
Backing Band : Hard Drive
MC's: Elise Kelly- Irie Fm, Cordell Green

ZENITH - Saturday July 21st
Mary J. Blige
Beres hammond
Tanya Stephens
Alison Hinds
Tarrus Riley

Tessane Chin, Roots Underground, Tribute to Lloyd Parkes & The We The People Band with Half Pint, Leroy Sibbles, Mighty Diamonds, Pinchers & Tiger
MC's: Francois St. Juste - Fame 95, Paula Ann Porter - RJR 94

People this line-up is hot... a nuff people a go pay dem money fi dis yah line-up yah... mi like it... it have vibe... mi like how dem a mek artiste a pay tribute to Fab 5 and Lloyd Parkes & The We The People Band... yeah man respect Sumfest promoters fi dat..at least the show is not based on just pure current music.... memba I did tell you about Tarrus Riley se im a headliner pan Sumfest...... Tarrus Riley ima go buss di year yah wid im music medicine....Mi seh suh ...

Mi seh when Mary J. Blige start fi sing out har powerful catalogue Mobayago dun..trust mi... Mary J with her ever changing superstar image...... mi cant wait fi Sumfest come star..fi feel..it sell aff star.....Johhny and the crew mi haffi help push the Brinks money truck to the bank star....... Suh if Reggae Sumfest suh hot...can you imagine STING dis year....Cross, Angry Misderable..huh...( trying to sound liek Bounty Killa)